On July 9, 2024, at the 26th China International Building Decoration Fair (Guangzhou), Baide Sheng introduced its innovative product – the water-based veneer. Featuring high environmental protection and bionic technology, the product garnered significant attention from industry professionals.
Baide Sheng's exhibition booth, spanning 647 square meters, highlighted the new water-based veneer by presenting seven distinct lifestyle scenarios, from living rooms and bedrooms to tea rooms and meditation spaces. These displays underscored the veneer's versatility and application potential. Baide Sheng's Deputy General Manager, Yang Senjie, emphasized that the product not only excels in color fastness and natural imitation but also ensures high stability and low odor through 108 processes.
As a pioneer in the home furnishing industry, Baide Sheng has been committed to promoting green development in the custom home sector through the introduction of formaldehyde-free technology and water-based coatings. In 2020, Baide Sheng began using full water-based production processes and collaborated with the Chinese Academy of Forestry to develop relevant industry standards. These initiatives have not only enhanced the environmental performance of their products but also led to technological innovations in the industry.
The launch of the water-based veneer provides consumers with a more natural and healthier home choice, aligning with the current demand for high-quality living environments. Baide Sheng aims to continue advancing in technology, branding, distribution, and cost efficiency, driving ongoing innovation and development in the industry.
The introduction of this new product has injected fresh vitality into the home furnishing market and set a new benchmark for environmental standards in veneer coating. Baide Sheng plans to work closely with upstream and downstream partners to jointly promote high-quality development in the industry.
